An unsurpassed skill of political speech writing is in impressing the audience without their conscience of it.
The following tools of successful political speech writing reveal a curtain of mystery from this rhetoric master skill. Imagery means, such as metaphor and simile: “Like being savaged by a dead sheep” (expression from speech in the House of Commons in June 1978). This simile appeals to the audience and makes an emphasis on required issues clearly. It’s no wonder that usage of imagery in political speeches bears fruits: in one way or another, subconsciously or not, the recipient audience looks in their memories for a certain image thus information encoded is engraved in their minds.
Another technique, such as repetition, is relevant in political speech writing too. More often it is claimed that anaphora, which is repetition of the first words of each line, is generally used. It is also possible to use repetition inside the sentence, for example: “There are some of us... who will fight, fight, and fight again to save the party we love.”(Hugh Gaitskell) or “Ask me my three priorities: education, education, education” (Tony Blair). In such a way repetition engraves the most crucial aspects of political speech. Nevertheless it is necessary to underline that usage of repetition throughout the speech can be boring and ineffective.
Such kind of ‘cunning’ technique as puzzle-solution is also worth being considered. On the examples of political speeches by Blair and Disraeli it is possible to witness efficiency of this technique. This technique has three stages: set out a puzzle (Three kinds of lies… what can they be? All right then, what are your three priorities?), dramatically make a pause by the speaker, and provide solution. This technique is a very apt one, while even if the whole political speech was