Estisalat is a UAE-based telecommunication service corporation which has successfully expanded its service area across Asian, middle-east, and African regions. It has grown to be one of the largest mobile networks of the world with more than 100 million customers. This report…
It has been estimated that today the company provides fixed-line wireless and internet services to over 63 million customers spread across 16 countries (Plunkett). Emirates Data Clearing service (EDCH), one of the five divisions offers international roaming services for 57 third party GSM providers in 39 countries. The firm’s other important divisions are Emirates Internet Exchange (EMIX), UAE Network Information Center (UAEnic), Evision, Ebitkar, the Contact Center, e-Academy, and UAELAB. The company has numerous other international investments. Given below are some of the major organizations where Estisalat has its considerable investment.
1. Thuraya: It is the mobile satellite service which covers more than 140 countries in three continents. In addition to telecommunication services, Thuraya provides technical support to gas, mining, agriculture, and maritime services. Estisalat holds 34% of share in Thuraya.
4. Estisalat Nigeria (EMTS): This is the largest investment of the company. Estisalat has distinguished the region as the most potential market. Estisalat enters the market through Mubadala Development Company.
What made the company most powerful giant in the telecommunication industry is its business vision and HR strategy. The company’s vision statement says, “People will effortlessly move around the world, staying in touch with family, making new friends as they go, as well as developing new interests. Business of all sizes, no longer limited by distance, will be able to reach new markets. Innovative technologies will open up fresh opportunities across the globe, allowing supply of new goods and services to everyone who wants them” (Estisalat). It speaks everything about the potential market the company has been utilizing for decades for its business expansion. The more the mobility of people, the more they use technological advancements especially telecommunication ...
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