However, under the leadership of Steve Jobs- its founder and CEO, Apple has now emerged as an organization with strong capability to continuously roll out new and innovative products which are readily acceptable by the market.
There are many products under offer by the Apple including Apple IPod, Apple Mac, Apple Mac Book, Apple IPhone and its most recent sensation Apple IPad- a tablet computer. Such diversified range of products therefore indicates that the overall competition of the firm is diverse in nature and it does not compete in just one market but against many players in different markets.
What makes Apple a success story is one of the most important questions of how a firm can turnaround itself with such success. This paper will briefly discuss the history of Apple and will introduce summarize the major products of Apple along with a brief discussion on how the firm has been able to achieve such enormous success.
Apple started its journey as Apple Computers on 1st April, 1976 with Steve Jobs and Steven Wozniak as two of its owners and employees. What started on a very small scale turned out to be one of the leading ventures of the world? Steven Wozniak before partnering with Steve Jobs worked at HP and had an experience in designing computers whereas Steve Jobs experience was with Atari. It is important to note that Apple manufactured its first computer, Apple-1 in its initial year of operations however; it was not commercialized by the firm till 1977. Apple rolled out its first commercial product with the name of Apple-II during 1977 whereas next brand of computers i.e. Apple III was rolled out in 1980 and Apple was in position to hire other employees to assist the original founders in the management process.
What is also important to note that after the successful roll out of its initial brands of computers, Apple started to invest heavily into its research and development efforts. R&D at Apple was the ...
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“Apple Incorporation Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.net/miscellaneous/395760-apple-incorporation.
Apple Inc. Annotated bibliography or summary of articles Apple Inc. History. (2008). http://www.ipodtopctransfer.com/news/apple-inc.html This article provides a comprehensive history and developments of Apple company. It provides details about the ups and downs faced by the company in the past and how it overcome it.
The research study concluded that social media marketing is highly important for the organizations. Almost every other organization is integrating social media marketing with the Integrated Marketing Communication (IMC) strategies. Different organizations have been able to reap several advantages and benefits on the basis of well thought and well formulated social media marketing strategies.
IDesk can be called the larger version of iPad. The target market of iDesk is set to be all Post-Secondary education institutions with faculty of Arts and Design and all the decision makers associated with making the purchase and installation of iDesks in classrooms for these institutions. Preferably, the Deans of respective faculties would be considered the audience who can actually be contacted.
On that note, for a company such as Apple to succeed in business it needs to consider a number of factors. These include labor, feasibility, facilities, logistics, community and site, incentives, environmental regulation and governmental regulation (Head, 2007).
Apple Inc. is most notable for hardware such as its Macintosh line of computers, the iPOd, iPhone and iPad. In terms of software, Apple Inc. is renowned for the Mac OS X operating system, the iLife range of creativity and multimedia, the iTunes media browser, a professional photography series called Aperture, a series of filmmaking software products called Final Cut Studio and the Safari web browser among others.
The study includes the marketing mix of Apple Inc. for its products and their utility in the market. Apple does not design products for the mass. The company utilized it highly advanced technology for catering to a target group. The target customers of Apple are the youth, high class segment, who value technology and quality and they would never compromise with the quality of the product for high price.
Levinson Chairman at Genetech Inc. and former Vice President of United States of America Albert Gore Junior. The board of directors mostly comprises individuals who have either held top positions in different companies in the past or are currently a part of their board of directors.
Moreover, Apple is currently the most valued technological company in the world at present. The growth of Apple Company since its introduction in the market in 1976 was phenomenal. The company is currently operating
The second generation of IPads improves on both the hardware and also the design. IPad 2 has Apple A5 chipset with 1 GHz dual-core, with 9x GPU and 2x Cpu performance of iPad. The tablet is much thinner even when compared with iPhone 4 at 8.8mm, and weighs
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