In addition, the corporations that cater to the requirements of media are more probable to obtain regular coverage as well as minimize the potential for errors in published stories. Moreover, the online press rooms are working as hubs for organizations, presetting the product information, latest news and visual elements to facilitate them better recognize products and services. In the scenario to enhance the online business corporations are now trying redevelop their business strategies. This report presents a detailed analysis of WH Smiths web based business re-development process and expected potential enhancements. Additionally, this report will offer a new and much better online strategy regarding the potential enhancement in the customary online business practice of the WH Smiths. This report will also present suggestions that can enhance the WH Smiths business and offer better competitive edge to the business.
Business industry is by no means an exception to internet mania in view of the fact that, with the passage of time, the online business is turning out to be an exhortation. The online business means that people can buy and pay from home and even while sitting in their bedroom via an internet equipped PC or laptop. The universal wave of information technologies (ITs) development and implementation has turned out to be a driving force in approximately every part of human job. In this scenario, the internet that is a main element of this global wave has been transformed into a double-edged weapon offering a lot of opportunities, facilities, tools, and capabilities to individuals and corporations (Salifu, 2008). Liam (2009) stated that growing amount of people who make use of the internet is showing to be a boon intended for businesses that are interested in expanding their reach to the online community. Additionally, the huge number of internet clients shows a huge potential customer base that is there