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Advertising in the 21st century unit 8 - Essay Example

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These include Television, radio, internet, and use of newspapers. First is the use of television. This media is visual. Most people watch a lot of television. In creating the right advert,…
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Advertising in the 21st century unit 8
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Advertising in the 21st century unit 8

This kind of media can help to pull in peoples imaginations. This is the best way to enable people interact intellectually with the services being offered, hence there is likelihood Emirates Airline Services will be in top of mind when customers require flight services. However, unlike television, the radio is just background noise heard while at work or when driving. It is also expensive as compared to media such as the internet. Thirdly, Emirates Airline use company publications. The publications include newsletters and magazines. Unlike other forms of media, which have risen in prices, publications are within the scope of affordability. They have permanence unlike the television, and radio and enable people to refer to the advert when confirming company phone numbers or even a website. The advert must be good and attractive to capture people’s attention. It is also available to smaller number of people. Fourthly, the company uses the internet as a form of advertisement. Use of search engine advertising using the organization’s website has grown rapidly. It is the fastest growing sector in the advertising industry. Potential customers visit search engine in search of different products and services on organization’s websites. In using this form of media, Emirates Airline will be able to operate 24 hours and 7days a week. Internet reaches customers worldwide. Organization’s internet adverts remain for quite sometime without change. To amend organization site and advert is simple and faster. However online marketing is not free as an organization may imagine. The cost of software, hardware, web site design, online distribution costs and maintenance is costly. The most effective media used by Emirates Airline is advertising using the internet. The advert is available 24 hours a day, 7 days a week. Further, their customers are worldwide and internet makes it possible to access them. Furthermore, internet ... Read More
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