The paper is made from trees and is responsible for increasing deforestation which is having serious repercussions on the ecology system. The gradual depletion of the natural resources through deforestation became responsible for the slow death of the plants and animals which were interdependent on each other. Lack of trees and plants is also one of the main reasons for barren land because the loose soil tends to blow away the seeds, saplings and essential minerals which are prerequisite for fertile land. The forest with its tall trees also protects the species from natural catastrophes like storms and hurricanes. There are many socio-economical concerns like growing population, housing problems, water and sanitation etc. that might necessitate deforestation but a sustainable development strategy would ensure regeneration and safeguard of natural resources.
It is especially true in the contemporary time when the need for sustainable development has become one of the most crucial factors of our life. The use of plastic goods and non biodegradable products has adversely impacted the ecological system. Through the evolving process of entrepreneurial creativeness, people must make efforts to adopt ‘green’ habits and promote goods and services that are intrinsically linked with environment conservation and preservation. The creative ideas have the power to even transform and add value to the ordinary, old household items and make them into fashion accessories of great beauty and value. The goods made from recycled paper, therefore, need to be used in our daily life to promote sustainable promotion activities.
The fast changing socio economic dynamics have created a fiercely competitive business environment and organizations tend to adapt to the constantly evolving business environment. The main objective of any