The world of online retailing, and more importantly e-marketing may well represent a tough challenge to the "newcomer" within the world of internet marketing. However the ability of specific, and measureable opportunities available to the online marketing initiatives allow for…
still has a crucial role to play within the marketing mix, the discussion herein focuses upon three main strategies, as highlighted as being three of the most successful online marketing activities, in terms of return on investment. The three strategies focussed upon here include primarily Paid Online Advertising, via products such as Google AdWords, Search Engine Optimisation and Email Marketing. Each of these initiatives offer specific and definite measurement mechanisms, which allow the company to steer their marketing efforts in accordance with what is working and away from what may not be working, specifically for the paid advertising and email marketing aspects. The search engine optimization remains an ongoing initiative that requires up to date knowledge and implementation on a regular basis, as these aspects predominantly hinge upon the specific algorithms of the search engines at any given time. The specific initiatives and activities are provided briefly and then each is discussed in depth in order to display the necessary steps and requirements within the overall online marketing strategy.
The internet has revolutionised business in a multitude of ways, from products becoming directly available, to offering the consumer the option of view reviews and opinions of products and services, not to mention the viral capabilities of the various social media platforms, such as Twitter, My Space, FaceBook, to name but a few. Many organizations, both large and small have taken advantage of the internet in both a marketing, as well as communications medium to remain in contact with the clientele, and more importantly from a branding perspective as well as seeking to secure new customers. However success within this ever evolving medium is not guaranteed and a number of key factors must be taken into account when seeking to establish a so called offer and service on the internet. These factors should furthermore be incorporated with specific, and proven strategies ...
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GREGGS Bakers is a company with a very strong heritage. It has been in the food industry for almost 70 years. In its 70-years history in the baking industry, GREGGS Bakers has strictly adhered to its core competences of freshly baked items, value pricing, customer orientation and superior service.
usiness these days and it has eased ample activities for the business. Now, every business can do every activity with few clicks and they just need to remain well-informed about the technological advancements that are happening these days. The organisations must design their business objectives and strategies in a way that take advantage of amenities provided by Internet (Smith and Chaffey, 2005).
Consequent upon liberalization and globalization, the pattern of working and the working hours in the businesses have changed drastically over the period of time with activities in various establishments such as BPO centers, software companies and other service organizations in the cities and towns.
Based on this finding, the recommended strategies for Fish Field are revamp of website, placing ad banners, creating Facebook page, creating company discussion forums, introducing newsletters, search engine optimization and discounts based on the customer category.
Pratts. The company operates 10 stores and has a turnover of 40 million GBP. Other stores under the Pratts umbrella brand are Annett’s Furniture World, Fredmans, Russell Dean, Young’s Furnishers, W&T Nettleton, Christopher Pratts, Gregory and Porritts Fine Furniture which account for 80% of turnover of the company.
Electronic marketing or e-marketing means making use of digital technologies to help sell your goods, products or services to the customers. These technologies are an important addition to traditional marketing techniques no matter what the size of your company or your business model is.
The primary target market for this device is the middle class car owner between age 20 and 40. This age group is expected to be more receptive to the new technology. The secondary target market would include the car rental agencies and OEMs (automobiles).
e are not recycled they will probably find their way into the oceans, rivers and seas of the world and would end up harming the sea life and even human life would be endangered. Also, the more the waste, the more the energy and resources would be wasted over just disposing the waste off, which would eventually harm the environment in turn as well and there would be no end-result of putting in so much of effort except just getting rid of the waste; however, if the same waste could be recycled and reused, it would give double benefits, i.e.
This paper will examine the efforts of the League with their online presence and the association which is a part of the new initiatives for the League. This consists of changing the performance levels with the