StudentShare solutions
Triangle menu

Customer Survey Assignment - Essay Example

Nobody downloaded yet

Extract of sample
Customer Survey Assignment

They are not limited to the questionnaires, and can freely talk about related matters that could support their answers. Focus group discussions (FGD) usually allow participants to talk about issues that may not usually arise from individual interviews. For example, there may be issues that the individual interviewee may forget during the course of the interview, which other participants in an FGD might bring up. Email survey questionnaires, meantime, may not be able to paint the real pictures since respondents would only be those who have email addresses, and not everyone has one.
3. Respondents may hesitate giving accurate answers depending on who or what group is administering the survey. They may feel more comfortable, or withheld information depending on their level of comfort with the one conducting the survey. For example, if the respondents have had previous unpleasant experience with the surveyor, the tendency is not to provide honest and accurate answers, or maybe even avoiding the survey altogether. On the other hand, if respondent has already established trust towards the person or the group conducting the survey, they would tend to be more engaging or pleasant in their answers.
Survey instrument design on the other hand may stem from the manner by which a survey is conducted. For example, absence of an email address for every potential respondent may result to inaccurate results. If the surveyor wants to measure the service quality of a supermarket and only sends the questionnaires to registered email addresses of frequent customers, there would be biased answers. Same goes if the survey is featured in a certain website only. Of course, only those who have accessed the website can participate in the survey. There will be no chance for people who are not internet savvy to share their experiences even if they are actually frequent ...Show more

Summary

Scientific surveying or better known as statistics provides an accurate means to collect data from a group of respondents. It is systematic, and is therefore very careful in establishing patterns and results. The resulting data from respondents may be perceived as accurately…
Author : erowe
Customer Survey Assignment essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Customer Survey Assignment"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Questionarise for survey of customer buying performance for technological goods
Therefore, understanding the perceived purchase risks among customers forms a vital factor for marketers and product manufacturers especially for goods that are associated with high risk or the high risk products. Nonetheless, technological products have in certain ways altered the purchase behavior with incorporation of performance of these intended goods to be purchased (Mohr, Sengupta, and Slater, 2010; pg.
5 pages (1250 words) Essay
Survey
Questionnaires were distributed to selected group of women, which constitute both literate and illiterate adolescent girls in the age group of 12-18. Oral interviews have conducted with key informant, who has thorough knowledge on local community and their needs.
2 pages (500 words) Essay
Survey
The discussion aims at highlighting the purpose of security surveys in the success and development of organizations across the globe. Over the years, increased emphasis on security has created a safe environment that often
2 pages (500 words) Essay
Survey
While I appreciate that the writers of the survey were probably intending to hand these surveys out to people that knew where they had been, I feel that, first and foremost, the title should have been spelled out, along with giving the name of the hospital either beside or
3 pages (750 words) Essay
Survey
The results indicate that the majority of online shoppers would generally be thrilled if Wal-Mart offered their competitor’s online prices and at the same time guaranteed price matching. The report comes up with a general conclusion that matching competitor’s online prices
2 pages (500 words) Essay
Survey assignment
The survey also revealed that we cared less about Congress with only one knowing its voting members and only two knows the number of our Senators and only half knew who our representative to the Senate is. I am aware that sometimes our Congress can be appalling but that
2 pages (500 words) Essay
Survey
So that everyone know what is going happening in the state. Polls can be good or ugly. Ugly polls are destructive, uninformative and intrusive. So we should rely on those polls which are done by trusted organizations (Price & Neijens, 1997). There are many types of polls.
3 pages (750 words) Essay
Survey
Thus, this brings us to the concept ‘Mashup’. Mashup is a technology of the web with the capability of integrating different web application into one. An example is ‘Trendsmap.com’, which functions by displaying areas on maps of cities where many tweets of
12 pages (3000 words) Essay
Survey
This survey should only take 5 to 7 minutes to complete. Please be assured that the data collected during the research is purposely meant for the academic research only and nothing else. The
1 pages (250 words) Essay
Customer service
Flaming Waters Company is happy to join the league of leading wine-making firms in the UK and beyond. The company is starting a new and exhilarating phase for its small wine and whisky brands that will bring new opportunities and possibilities. The
8 pages (2000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment