Best Western – This hotel is very large with hotels all over America, therefore target customers are business travelers or families that have limited resources and cannot afford a higher-priced accommodation. This is a very competitive environment, and a chain this large must…
It is not intended to be a vacation destination, but rather a clean and comfy place to rest before moving on with the journey. It is headquartered in Columbus, Ohio.
Best Western International offers franchise rights to independent owners, therefore all Best Western hotels are independently owned. Other than any assets that are corporately-owned, this hotel administration acts as the team that handles marketing promotions and makes sure that the brand image is being sent consistently through the licensing efforts. Red Roof Inn has just over 325 locations across the country that are owned by the parent company.
Best Western offers many different promotions aimed toward their target markets: the business traveler and the low-resource buyer. During a particular period, the buyer can stay twice and receive a $50 gift card (bestwestern.com, 2010). There is another promotion that involves completing a voting survey to win one million rewards points for Best Western. These promotions show how they have cost in mind and trying to build loyalty in mid-priced target segments.
Red Roof Inn has the RediCard which is another type of promotion offering reward points for multiple stays at the chain (redroof.com, 2010). This promotion is aimed at the budget-minded traveler by offering more incentives to get them to remain loyal to Red Roof. There are many smaller, inexpensive hotels and motels that compete with Red Roof therefore they need to remain focused on cost and efficiency.
Both Best Western and Red Roof have locations in Miami. Red Roof has a hotel at the Miami Airport with a nice exterior. Best Western has a facility known as the Floridian as well as another location at the Miami Airport.
Best Western is located in over 30 different countries, including Belgium, Croatia, Ireland, New Zealand and India (bestwestern.com, 2010). This chain has a very large international presence which would ...
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References………………………………………………………………………6 Introduction Aims and Objectives This research projects looks at the hospitality industry and aims to provide to a hospitality company the critical analysis of hotels.
Founded in 1886, the company has more than 115,000 employees and more than 250 independent operational units with operation over 57 countries and product sale market spread over 175 countries (Alsop, B1). It has variety of products and several of them are world known products.
The company delivered 64.3 dollars of revenue while the amount of revenue in 2009 was 68.3 billion dollars. The company captured 69 billion dollars of new orders in the course of the year. The company persisted to supply strong liquidity with operating cash flow of 3 billion dollars along with cash and marketable securities of 10.5 billion dollars (The Boeing Annual Report, 2010, 1).
However, the most shattering impacts of fraud include the freezing of company assets, loss of clients and sponsors and eventual longer jail terms for its top management (Bragg, 2008). In the same view, there are also lawful accounting firms such as the Generally Accepted Accounting Principles (GAAP) that is tasked with setting the precedent for corporations against fraudulent activities.
Introduction The Ubuntu is an Operating system that works on the Linux platform which is rapidly gaining popularity and is the choice of many, who want a substitute for Windows. The majority of people want efficient and economical ways to interact digitally through the array of contemporary applications available, and Ubuntu has proven to have been very successful by catering to this and other computer related yearnings.
Two most powerful outcomes that can be associated with the said attempts that have been made are the passage of Medicare and Medicaid in 1965. Since then, not much has been done to improve the health care system, criticizes Koplan, Liverman and Kraak, (2010).
As such, this paper is designed to evaluate a situation where the members of the community are not direct beneficiaries of the resources that are extracted in their area. The report focuses on the case study of Lonmin Mine in Marikana area, South Africa. This area is rich in platinum and a giant mine operates in there.
Of these, 50% were whites, 10% blacks, 10% Asians, and others were 30%.
In the experiment, we decided to design the IV and the material used in the manipulation is an audible cues stopwatch. This design aims to measure the DV and thus, a
On the other side, other political scientists believe that other factors like a candidate’s charisma, party euphoria and the amount of resources in relation to the campaign are the determinants of an election outcome (Weisberg,