This report aims to offer an insight into the effort of an organisation to maintain its sustainability with the development of different marketing strategies to retain the pertaining competitive advantages and introduce new advantages over the competitors. The strategies have been discussed in light with the relative theories.
Information technology has been a significant influential factor to shape up any company’s presence in the global market. As the numbers of elements in the business network have been increasing, maintaining the relationship between the elements has been becoming more and more difficult. This report aims to explore the contribution of the information technology to offer a sustainable position in the international business environment. A conclusion has been inferred from the analysis of the organisation’s marketing strategies to the enhancement and evolvement of new competitive advantages.
Skype has brought revolution in the world of communication. Globally, a huge number of people use their product to make free audio and video calls, share files with other users, worldwide. The organisation was institutionalised in the year of 2003. Based in Luxemburg, the organisation has its offices in the Europe, United States and Asia regions. In the third quarter of the year 2009, the Skype users made 3.1 billion minutes of calls to various landlines and mobiles, spread worldwide. This leading internet communication company has reported of 20 million people to be online in the pick hours. The wide range of products and services has given Skype to be one of the leaders in global internet communications medium. “What’s most important, however, is what Skype can do. Voice and video calling, IM and SMS are now available on a wide range of operating systems and mobile devices” (Skype, n.d.). Skype has been software to bind the world in a single thread. This has been quite appreciated to help the people to cut on their costs as they are now