Design/methodology/approach – The scope of the study qualitatively considered university student consumer behavior. The methodology implemented a case study and 100 questionnaires derived from the internet database (survey monkey), as well as 50 questionnaires from campus. The study implements a non-probability, self-selecting sampling technique. The qualitative methodology consisted of interviewing five university students. A semi-structured technique was used.
Finding – A number of significant findings were determined. A significant number of university students owned netbook computers and they found the following things significant: battery life, price, product quality, storage memory, Bluetooth, design and elegance. The participants generally had a high knowledge of computer knowledge. They are also brand conscious. There were a few problems detected but most were anticipated in the literature review.
The research investigates the university students’ perspectives on netbooks, in order to get the information about the students’ consumer trends regarding netbook products. And to determine the wants and needs university students have for netbook products.
Netbook is an extremely lightweight personal computer. Intel introduced the netbook in February 2008 to describe small, low cost, light weight, and lean functioning subnotebooks designed for optimal internet use.
PCWORLD (2008) towards the end 2008, netbooks had ultimately become a larger commodity than laptops. Figures estimate that nearly 30 times more netbooks were sold in (11.4 million, 70% of which were in Europe than in 2007 (400,000).
For 2009 sales are expected to increase to 35 million, and an estimated 139 million in 2013. This trend is reinforced by the rise of web-based applications as well as mobile networking and, according to Wired Magazine, netbooks have changed into "super-portable laptops for professionals".