In this essay my prime focus would be on the analysis of the trade directories of two regions Brigg and Scunthorpe, concentrating more on the medical professions and practitioners based in these areas. For the purpose of research I have basically made use of the trade directories of the regions Brigg and Scunthorpe and analysed them.
In Kelly’s directory of Lincolnshire and Hull the trade directory of Brigg is designed in such a manner that first it briefly describes the geographic location of the region. Stating its exact distances from big cities and areas like London and Lincolnshire, the directory indirectly explains the importance of Brigg. Brigg according to the directory was a fishing hamlet but after extensive trade became a union and market town.1 The directory discusses the history of Brigg briefly stating that it had been controlled by a Local Board since 1864 but towards the end of the 19th century had come under the direct control of the Union Direct Council.2 This was the reason why Brigg was provided gas and ample water reserves.
The trade directory for Brigg also focuses on the cathedrals and churches found in the area. There is special mention of St. John’s Cathedral which according to the directory is made from the Gothic Style.3 The directory specifically mentions the costs associated with the building in reconstruction and renovation of the Cathedral. Further, the directory provides the relevant information about the important buildings in the county. For instance it elaborates on the exact location and the design of the police building, and the library. Moreover it mentions that the markets are held every Thursday in the town and the newspaper is called the ‘Lincolnshire Star.’4
It is evident that the trade directory is designed for the people who are unaware of the region of Brigg. This trade directory serves as a small brochure to the people who plan on living in Brigg