hat people are ready to pay a greater price, or forego a little taste in the food, to follow the ethical practices and to support what they believe in; hence the increased spending on ethical goods.
Recession has called for various phenomenons which were previously absent in consumer behavior. This recession has brought about major changes in the minds and buying patterns of humans. Since premium priced products are bound to lose during recession in such a market which is saturated with other supplementary goods, the sales of ethical products are a question mark in the days of recession (William, 2004).
a) Ethics can derive many responses from the consumers; they may be neutral towards products which are ethical, they may be aware about them but don’t consider it an incentive enough to make a purchase or they follow the ethical approach and confine themselves to buying only ethical goods. The two responses that will be evaluated are ethical dilemma and ethical neutrality.
Before moving forward, one needs to understand the two responses better in order to grasp the reaction that recession may have created for ethical products. Ethical dilemma refers to an intricate situation during which a person is in a mental conflict of choosing between two or three options, of different moral imperatives. A paradox exists and a person is lost between either acting morally ethical or loosing onto something which is important to that person. Ethical dilemmas usually arise when some ethical system or a moral code that is gaining attention and importance is wanted to criticize or the people want to present the other side of the picture to the people. An example of ethical dilemma from normal life is that of abortion; after an unwanted pregnancy, a woman is faced with the ethical dilemma whether to abort or not, as it is a human life in existence now. Another example from the business perspective is when your family has a non-gifting policy and some suppliers of the company gift