Because of this unique position, the media can be considered something of a ‘fourth branch of government’ as an informed citizenry is part of the checks and balances of a society. In many ways, society depends upon the media to hold our elected officials accountable. However, society also expects to be entertained creating some difficulty in ascertaining whether the media is capable of delivering the truth. Media acts as the link between people’s personal lives to events outside what they encounter in their everyday routine so truth is important, but can truth be defined in such black and white terms? It seems clear that while professional journalists do everything they can to deliver a truthful and verifiable report, truth is often more subjective than one might be tempted to believe.
Television is a truly democratic mass medium that spreads information uniformly without regard to wealth, position or education and has clearly broadened our political dialogue. Its abilities as a mass communicator are rivaled only by the internet which has not yet caught up to the television in every home concept. The average community in the developed world now receives more than 30 channels of television with many areas receiving literally hundreds of choices at the click of a button. This diversity of programming presents perspectives regarding every conceivable characteristic of society. The viewing public has the chance to view Parliament in session and thus take a more active interest in the decisions that will have some bearing on their lives at home. Other channels or an internet search will enable them to become more informed about the issues under debate and this better-informed citizen can then make wiser decisions during the next election cycle. With all of these potential social conduits, there are now greater opportunities for political leaders to ensure ...
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It would eliminate the concept of one making effort to raise above their social class and gain better access to the economic resources-in other words, the rich would stay rich and the poor would stay poor. The Flow of Information According of Karl Marx in a Capitalist economy the flow of information is greatly controlled by the “bourgeoisies”, these are people with material and intellectual resources.
In the present times, there is greater awareness amongst people, globally, regarding the significant occurrences within realms of contemporary international relations. Various networks of global news (print media, TV and Internet) that give live coverage from all parts of the world, provide the modern age viewers/readers with constant and instantaneous access to any developing event while to a certain extent also having the power to affect the manner in which these events unfold and resolve (Van, 1998).
Ironically, in this age of information revolution the audience has also become a part of the consumer calculation with media advertising and cultural studies defining their audiences of journalism, fiction or popular media genres as target groups. The marketing views them as consumers of media products and target groups of advertisements, or as potential consumers for their products or services and its ultimately is about selling an idea.
The events, which take place at present on the international arena, especially those connected with the violence and death of people, make us think and reflect on the assertion, that people can hardly learn the lessons which history gives us. However, another question in connection with this arises - are there really any lessons which history offers us, or this is just a result of our false interpretation of the historic events
This duality of individual and social morality is implicit in the very concept of ethics.
When we enter the area of journalistic ethics, we pass into a swampland of philosophical speculation where eerie mists of judgment hang low over a boggy terrain. In spite of the unsure footing and poor visibility, there is no reason not to make the journey.
The coming together of different media has led to the merger of an astounding variety of media networks. This has in turn resulted in the emergence of the mass media as a public space wherein the masses can not only interact but also express their individual opinions.
Traditionally, states owned and dominated most of the aspects of the mass media. This might have been partly due to political volatility to countries that were then gaining stability. However, due to gradual media
Governments have formulated censorship rules that tell us what can be seen on the media and cannot be seen. These rules also determine what can be said on the media and what cannot be said. Censorship is an international phenomenon. We regularly
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