Observations techniques, an example of a qualitative data gathering tool, can yield more candid results which can be more reliable than survey questionnaires in this kind of study.
Creswell (2003) lists a number of qualitative procedures and also presents a number of characteristics of the said method. He describes qualitative research as taking place in the natural setting, in the home, office, community etc. of the participant. In such manner, the participant or the subject is more comfortable and is acting more naturally than when he is kept in a holding room for observation. The methods used to determine the conditions and situations of the participant or subject being researched is multiple. An observation method is usually coupled with an interview such that the observations of the researcher will be validated to remove researcher bias. It is also more flexible in as much as human nature is also flexible. And to top it all, the view rendered by a qualitative research is holistic, taking to consideration not only the individual or subject being researched but also the other things and factors that affect it.
The March 2009 issue of the Tamara Journal of Critical Organisation Inquiry contains several articles discussing new and emerging issues in qualitative research. Among the issues discussed are reflexivity, role of the researcher, flexibility of the qualitative research process, voyeurism and ethical considerations.
The transformational leader as pedagogue, physician, architect, commander, and saint: Five root metaphors in Jack Welchs letters to stockholders of General Electric. By: Amernic, Craig and Tourish Dec 2007
This article discusses how the letters of Welch has contributed to the understanding of his type of leadership. This is an example of a content analysis with the goal of determining the behavior of a