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Furthermore, we should undertake the establishment of appropriate conditions for open dialogue recognizing the rights of parties to express their views. It is incumbent to avoid misunderstanding and to demonstrate integrity in all circumstances so as to maintain trust of clients and employers. The code states we should also refrain from sacrificing truth to other necessities or circulating information not based on ascertainable facts. We should not use any manipulative methods to create subconscious motivations over which individuals may not have control. The International Public Relations Association Code of Athens guides practitioners to consider, endeavor, undertakes an ethical role in communication-related ...Show more


The International Public Relations Association Code of Athens ( guides practitioners to consider, endeavor, and undertake an ethical role in communication-related issues. It requires them to consider technology that helps them contact…
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