ew ideas and plans regarding a product or a service and then taking appropriate steps for the implementation of those ideas and plans in the product development process in order to create a new product. Christiansen (2000) found that newly developed products are introduced into the market by a company to get some economic gain.
While talking about the concept of innovation, let’s talk about a company which has really embedded innovation in all of its processes and activities. The company which we are talking about is Emaar Construction Company. Emaar is a public joint stock company whose motive is to provide the people with high standard and premier life styles. Emaar has really proved its worth in the field of construction. It has become one of the leading construction companies in the world because of its professionalism and commitment towards fulfilling the customers’ needs and requirements. Emaar is basically a Dubai based Construction Company and has been working effectively and successfully since 1997. Emaar has managed a rapid growth due to its professionalism in satisfying the housing needs of the people of United Arab Emirates.
Emaar Construction Company strongly believes in the concept of innovation and stresses on innovative and creative ideas in all aspects of the company. Emaar has completed a lot of outstanding and marvelous projects which were based on innovative ideas. It is due to Emaar’s constant urge for innovation that it has proved to be one of the most successful construction companies of the world. Emaar Construction Company competes in various areas related to construction industry. These areas include building beautiful homes, providing value added services to the customers, master planned communities, various construction projects, and providing the customers with full range of high life style requirements. Emaar’s main competitive strategy is based on creativity of new ideas and Emaar considers innovation and modernization of