It is the attempt of the researcher to find out what types of new technologies are used by Trek America and how are they performing their business online?
The internet is playing a very crucial role in the development of any business. It helps the business to get maximum number of cross border customers, rapid and efficient service, and establishment of business worldwide. Every invention and technology has its pros and cons. Like that e-business in tourism also has some disadvantages and because of those disadvantages the company may face failure in near future. It is very important to find out effective solution for the problem if they really want to catch the customer from all over the world.
Travel is one of the major needs of human beings. Various purposes are there which make the people travel. Tourism is defined as a travel or journey for the sake of recreation, leisure or business purposes. Tourism has become a popular global leisure activity. Thus the ranking of tourism in foreign trade is on the top and it is one of the most important factors from social and economic point of view. Tourists are generally in need of the static information such as the climate, location, spots of attraction etc while dynamic information such as the schedule of the bus, train, air, tariffs etc. This information is called dynamic information as it is not fixed but it changes constantly. In the trend of globalization like other industries the tourism industry has become more sophisticated. This sector has crossed the boarders of the countries and it has become global. “Tourists and travel agents alike turn to the Web as their first source of information on a potential destination for themselves or their clients, and they use e-mail for fast, efficient and inexpensive communication to have their questions answered and their impressions confirmed. The industry is expanding day by day.” (Makuni 2007)
“In 2008, there were over