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Bussiness plan - Essay Example

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Bussiness plan

Diamond B will receive start-up funding from a Colorado lending institution, namely a commercial bank, requesting a loan for $50,000 to cover start-up and miscellaneous expenses. The following represents the start-up needs for Diamond B:
Diamond B will operate inside of lower-cost strip mall space, in a centralized location, with over 1,200 square feet of retail space. This was chosen to avoid the high start-up costs of building new constructions so that more money could be devoted to product variety. This will give Diamond B more flexibility by being in the strip mall and allow the company to expand without concern over the expenses of real estate agents. Diamond B can simply work on a contracted lease that allows for easy exit if the business ever decides to move or expand.
On the start-up chart, frozen foods represent the different ice cream bars, sandwich cookies, and fresh frozen pizzas that will be available to customers. Refrigerated items include a variety of sodas, energy drinks, and other dairy products such as milk and cheese that customers of all varieties will require. Non-perishable foods include magazines, cigarette lighters, and other basic convenience products found commonly in this type of store model.
Promotions are a high expense on the start-up list as it is necessary for Diamond B to set up a strong brand immediately after launch. The company will use the logo strongly in its promotional materials so that customers have awareness of Diamond B and can recognize it on sight. The Diamond logo will be trademarked for intellectual property reasons and for building a better competitive image. These materials include in-store displays, posters, direct mailing literature sent to random customer households, and other needed advertisements for pre- and post-launch of Diamond B.
Computer systems on the start-up list include the different credit card machines that will be needed to perform basic transactions, along with inventory monitoring ...Show more


It will operate in an urban region in Colorado, therefore there will be considerable demographics to visit the store. Opportunities for…
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