nimise the probability of failure, I decided that I would first equip myself with practical knowledge and information about my chosen industry, and then would finally step in the practical world of business where there is just one applicable rule – “There are no fixed rules”.
Being a woman, I have always desired Jewellery and tilted towards diamonds. I had a strong inclination towards commencing my own Jewellery business but I had no practical know-how of market trends, supply and demand information, supply chain and distribution channels, consumer preferences and tastes, demographics, lifestyles, attitudes and behaviors towards this industry. Unequivocally, I learnt the aforementioned concepts during my academics, yet I felt I still need a near to accurate recognition of market facts, that to be honest, theory and books do not necessarily provide. A time came when I fortunately met an industry expert and a professional business executive, employed at Amrapali Jewels, a diamond Jewellery boutique located in Knights Bridge. After some formal introduction and discussion, I expressed my concern that I was interested in doing internship in her industry. She appreciated my interest and provided some guidance and direction regarding recruitment and selection process (test and interview procedure). In short, I successfully cleared all the stages and called for my internship.
Delighted by my progress, I joined the Jewellery Boutique. Before sharing about my actual experiences at Amrapali Jewels, I first would like to describe my predefined objectives. As far as my Knowledge goals are concerned, I had an intention to gain an insight about the entire Diamond Jewellery Purchase and Sales process, comprising of Jewellery designing, supply, display, pricing, consumer preferences and face to face customer and direct marketing. I also wanted to know about security measures and precautions being adopted by the store for safety purposes (automatic alarms, customer