For our marketing, we will adopt an Integrated Marketing Communication where all types of marketing tools that is sales promotions, advertisements, direct marketing, below the line activities as well as internet marketing are all synchronized so that there lies no conflict amongst any of them and consumers get the right image in their minds of a purely hygienic and light weight chips.
Tyrrell’s Company is re-introducing its CREX light and crispy chips which are not only delicious but available at cheap rates. The company aims not only to increase sales but to enhance customer equity. Our move is to increase recognition especially amongst teenage population of United Kingdom. We also aim to improve our brand image by showing other that in our attempt to sell low fat goods we are showing our environmental friendly and caring attitude towards the people who can fall a prey to obesity.
We as a “TYRELL CHIPS COMPANY” are ambitious to provide our customers the best quality of food at an affordable price. We believe in long term buyer-customer relationship and continue to adapt ourselves to the changing customers needs.
Marketing Objectives should have three characteristics of being specific, measurable and should be achievable.(Small Business notes,2009) We plan to increase sales of our low calorie baked potato chips “Crex” to the teenage group in United Kingdom. With this regard we seek to remind consumers of our product by conveying to them our Unique Selling Proposition and as a result expect sales to increase by 10% in 9 months.
Majority of various food manufacturers are in a struggle to produce low calorie products as pressurized by the UK government which stresses on to reduce obesity amongst children.(Red Orbit 2007) .A 10.6% share is held by the bakery products segment in which low-fat potato crisps have a lead. Hence, most of the companies use corn and rice based products to increase dietary element and reduce any chance of gaining