It is not only the basic reputation that would have allowed status as a shareholder to seem valuable. The measurement of the event was known to influence those that were in business and which attended the event. The responses that were given from the survey stated that the event impacted each of the businesses in a positive manner. This was combined with the analysis that stated over 95% of the businesses received a contract in return for the investment to the event. These two measurements showed that the positive response would lead to more opportunities for the businesses in the future. Showing this as the first element was able to provide a sense of value to ComCo’s worth and the way that they provided the event.
The second component that was a part of this was the potential value that was included in the event. This was measured by the reputation that ComCo had before the event, and which attracted business leaders to the event. In past events, it was found that there was a reputation built out of word of mouth and by what business leaders expected. This led many of the same business leaders to this event as one of the best areas to go. The potential value that is associated with this shows that it will continue to be worth the investment as a shareholder. At the same time, there were lessons on how to improve the reputation of ComCo by diversifying the sales of the event. As a shareholder, it is not only important to see how the potential value is measured, but also to see how this can change. One of the missing keys that were a part of the potential value was the estimated revenue that could have been made. The estimates would have made the shareholder investment seem more valuable.
The report of the value as well as the improvements that could be made was also stated in this particular report. The value was measured by the overall revenue as well as responses from business