It does not opt for any visual advertisement – print or media. Its organization structure is divisional in nature and it pays due attention to the environmental security and safety of its employees and non- employees.
It is recommended that the company should pay more attention to advertising. It should launch itself into billboard and newspaper advertising which are cheaper and efficient ways of advertising to create brand recall. It should also make use of its website to spread the word of mouth.
A major limitation of this project is the unavailability of the financial data. Inspite of repeated attempts to procure the data from the organization, the authors of this report were unable to fetch any data beyond 2004-2005.
The report aims at highlighting particulars of the company with respect to its marketing, operations, finance and environmental aspects. It encompasses the background/history of the company, its present activities and its future business plans.
Stone & Ceramic Ltd is involved in the design, fabrication, supply, installation & maintenance of natural stones, porcelain, mosaic, ceramic tiles & slab format. It has supplied its products and services in various business sectors such as transportation, hotels, residential, commercial, government, leisure, refurbishment and retail. Its exposure to various sectors speaks for its vast range of products/services.
Their ‘objective is to develop into a Specialist dual trade, (Stonework & Tiling) Contractor that operates in the mid to high sector market for Primary repeat Clients’ ( Stone & Ceramic Ltd., 2009)
To achieve its stated objectives, the company strives to make its contracts comprehensive enough to convey the range of services offered and maintain an acceptable clear price for the works in the contracts. It makes efforts to honour the contracts as per the agreed quality and time. The company believes that the contracts should reflect