Enterprise and Innovation - Advertising Coca-Cola Products for Olympics - Coursework Example

Most of the health advocates in present days tend to suggest people on declining the consumption of high fructose corn syrup which is a form of sugar contained by coca-cola products.... On the other hand, the objective of the company has been to enhance the total volume of sales of the products, to amplify the share of 'prepared to drink-beverage' sales and to enlarge economic value-added by enhancing economic profit (Badal, 2007).... Through the case study, it can be analyzed that there has been rise in the bottle water consumption all over the globe which has proved to be quite favorable for various products of Coca-Cola such as 'Dasani' and 'Smart Water'....

Though this concept is still relevant, yet over past few years, it has been observed that, particularly in case of products involving taste and preferences of consumers, standardized or global strategy adopted by businesses has been less successful.... The article published by Levitt (1983) called “Globalization of Markets” had for the first time pointed out that companies have established a global market, which is particularly based on uniform products without much variation....

coca-cola's main office is located in Atlanta, in the United States, but operates in more than 200 countries around the globe and owns more than 500 brands of non-alcoholic beverages… coca-cola history is traced back in 1886 when the Dr.... Pemberton was the one behind the name “coca-cola” and again he designed the trademarked, distinct script, which is still used today.... After the lawyers were granted the permission to sell the beverage in bottles, the company put up competition for the design of the coca-cola bottle....

Its brands are Coke, Fanta, Coca-Cola zero, sprite, krest, vitamin water, 1The Coca-Cola Company is the world's number 1 provider of ready to drink beverages and juice drinks with the largest beverage distribution system and has consumers in moiré than 200 nations who enjoy the products at a rate of 1.... The coca-cola Company I ranked among the top 10 private employers who have more than 700,000 system associates.... Countless conversations continues to take place online about coca-cola Company everyday and there have been campaigns aimed at ensuring that more than 150,000 business associates in more than 200 nations engage in those conversations and represent the company as well as share the positive and optimistic spirits of the brands....

Globalization views the world as a uniform market like Levi's jeans and coca-cola.... Marketing in an organization is usually left to a specialized department that are responsible for the planning and implementation of various marketing tasks, such as market analysis, marketing planning, advertising, sales promotion, sales, pricing, distribution, and product packaging (Grönroos)....

hellip; The influx of globalisation improved a lot of the people on the one hand and has made them permanent consumer of the western foods and products on the other.... The paper "The Contemporary Age as the Age of Communication and Technological Advancement" states that latest western technological developments including the invention of computer sciences, information technology, internet and mobile phones, which have revolutionised the everyday activities....

Management is, scholars opine, far more imperative in comparison with marketing, finance, advertising, and sales, because it has a direct connection with the personnel responsible for the good name and fame of an organization.... This essay demonstrates that the foundation of an organization rests on the philosophy, values, vision, and goals of its management....

The information collected for this report was derived from both primary and secondary research, investigating several real-life industries which have been affected by the upcoming 2012 olympics preparations, spotlighting a variety of different problems for SMEs.... nbsp; Also from a marketing viewpoint, another professional in this field identifies that during the 2012 olympics, and prior to as well, the government intends to clear the airwaves, in local radio stations, to allow for broadcasting of the Games ...