a) The Kantian approach to business is one which propagates that one should measure the act rather than the consequences that it would incur, for example lying is an act that is always going to be wrong under this approach, hence Kantian approach to ethics places importance…
We have many examples in the business and corporate world where organizations that have not acted morally and that had lead to their downfall, the biggest and the most recent example that comes to mind is that of Enron where financial data was manipulated to the advantage of those running the business and that lead to the downfall of the multi-billion dollar company, there are many lessons to be learned from Enron, it does not matter how big or how small a company is, it should act in a morally correct manner without worrying about the consequences and it should do so because it is the right thing to do more than anything else. There is no room for companies in today’s day and age that are morally off the compass because the amount of information that can be shared today, the mediums that it can be shared by and the speed at which it can be shared at have all tremendously increased due to advances in technology. Businesses that operates in a manner that is morally correct because it is the right thing to do would also generate a lot of business because of this code of ethics, because customers do not like to be cheated upon, they would rather buy from a company which sells at a higher price but is doing the right thing rather than from a company which prices its goods lower but that is due to morally corrupt reasons and customer loyalty is very important to businesses these days because repeat purchases is what every business aims to do achieve. Though repeat purchases would be gained from this moral attitude this should not be aim of the businesses under the Kantian approach, businesses should be morally correct in their dealings because it is the right thing to do and not because it would enable them to achieve repeat purchases, it should be only looked upon as a by-product of this approach to ethics. This approach is very right theoretically but it is human nature to find ...
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