StudentShare solutions
Triangle menu

CONSUMER PSYCHOLOGY ( Promotion Events) - Essay Example

Nobody downloaded yet

Extract of sample
CONSUMER PSYCHOLOGY ( Promotion Events)

Section A The function is being organised for young managers who are in lower or lower middle level in any mid / large size organization in the city. The guest list also includes middle or senior level HR and marketing managers who are working for similar profile of organizations.
The rationale behind choosing two sets of guests is that, one set of guests will be the user of the product that we plan to offer right now i.e. an executive MBA course, while the other will act as opinion leaders and referees for this product, but as customers for our corporate learning products that we plan to offer in future.
Demographic – Males and females, married and single, belonging to age group of 20- 35 years, working in various functions like sales & marketing, finance and accounting, HR, operations, IT etc, with work experience ranging from 3-12 years.
Psychographic – People who are ambitious, excited about growth, Love learning new things and sharing them with others, , Interested in further education, who believe in pushing hard to succeed, Love reading career blogs.
The process starts with customer’s exposure to the product or its idea through either marketer’s cues like various P’s of marketing or socio-cultural environment. The idea is, before someone thinks he needs a car, the person either must have seen a car or heard, read about it. This learning may take place by seeing some thing in a shop or a friend’s place, or watching or hearing its advertisement, being told by some one to try such and such product.
Every thing in the event is aimed at that purpose only i.e. influencing consumer decision making positively. Some of them will be working directly in the sense their contribution can be seen or evaluated with the help of this model, while others may help at a subliminal level. For example Taxi – Hiring an upmarket car will give higher image to our organization,
We will hire the best Band available in the ...Show more

Summary

The section A outlines the profile of invited guests and the product that is to be promoted. Section B discusses the product and services to…
Author : laverne83
CONSUMER PSYCHOLOGY ( Promotion Events) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"CONSUMER PSYCHOLOGY ( Promotion Events)"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Consumer Behaviour
onsumer Behaviour 15 The Case of Dulux 16 Conclusions 17 References 18 Introduction The paper focuses on to study the impact of the marketing mix elements of a Consumer Branded Company on the Consumer Behaviour approaches pertaining to Cognitive, Affective and Behavioural responses.
12 pages (3000 words) Essay
Consumer behaviour
Consumers are readily motivated to purchase products that are extensively advertised. The impact of persuasion is dependent on the way in which marketers deliver information concerning the quality of products. The main impact of marketing towards consumers is motivation.
12 pages (3000 words) Essay
Consumer Psychology and Buying Behaviour

The author explains that the second part entails brand management especially when changing the attributes of a brand like the price, or quality in response to events in the marketplace. Several factors have been said to influence marketing. It is important to ensure that it introduces the approved product and/or service for the market.

10 pages (2250 words) Essay
Consumer psychology
In the same year, the company acquired travel-related companies, allowing it to surge its shares in the London Stock Exchange in the following year. It was in 2009 that the company featured its Boeing 767 for Condor for its efficiency when it comes to fuel consumption and reduction of carbon dioxide emission.
11 pages (2750 words) Essay
Consumer Psychology Essay
Ideas and presuppositions are supported by theories of such gurus as Hofstede and Ritzer, and works of Ratneshwar, Chaudhuru, etc. The cultural context appears to influence the social context, which is itself a determinant of consumer behavior. The paper concludes that cultural factors and values influence decisions and preferences of consumers because psychological factors including motives, perception, emotions and cognition (important in product choices) are determined by cultural contexts.
8 pages (2000 words) Essay
Consumer Psychology
hey are able to divulge vital information about the products and the customers, strategic marketing through widespread appealing advertisement is a vital factor that helps to bring in new clientele. This report is an effort to gauge the impact of the advertising campaign of the
10 pages (2500 words) Essay
Essay, Consumer Psychology (Beer Industry Chosen)
The beer industry reached a pinnacle in the 90’s, saw the influx of microbreweries and then the introduction of lighter beer with the turn
12 pages (3000 words) Essay
Consumer Psychology
self concept, social self concept, symbolic consumption, needs on consumer choices, reference group and cultural group (Blackwell, R., Miniard, and Engel, 2006). The report not only defines these concepts but also uses examples. Personal self concept can be described as the
10 pages (2500 words) Essay
Consumer Behaviour
Today the entire world is considered as markets by the marketers who are involved in global trade. Participating in the global trade has become a growing trend of today’s business scenario since global
10 pages (2500 words) Essay
Consumer Psychology
A wide range of service and product related information is important to consumer psychology, comprising marketer instigated stimuli
6 pages (1500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment