The first era is called as the ‘Entrepreneur era’ that starts from 1909 to 1939.In 1909 HFS built his first prototype with the help of Malvern boys college engineering workshop and W. Stephenson Peach, grandson of the inventor of the “Rocket”. (morgan-motor.co.uk) . Sir John Black helped in attaining patent for sliding pillar suspension. The designs made by HFS were lightweight and simple for reliability. In 1910 the Morgan Runabout was showcased at the Olympia motor show London. The three wheeler runabout was a car made with the aim of making low priced vehicle available to the masses. The Three wheelers benefited from the lowering of the road taxes by £3 (bcu.ac.uk). The Morgan motor company gained reputation by 1928 as the most preferred sports car. Many more sports versions were launched because of their strong grounding and also greater speed. By 1936 the factory started producing 30,000 cars but by this time the concept of three wheeler cars became irrelevant. As a solution to tackle this problem, HFS designed a car with four wheel and four cylinder models. The period between 1945- 1975 marks the second thirty years of Morgan history. This period was the “Gung Ho” sports car Era. As time passed on many more new cars were produced like the new version of four-seaters with a modern look and Morgan motors became the first car company to get celebrity endorsements. (morgan-motor.co.uk). This era saw the emergence of his son Peter Morgan Stanley as a creative and innovative leader. The next era started from 1975 to 2005 which was characterized by the world wide safety and emission standards for the motor industry. In this stage, the company realized their social responsibility and worked towards contributing and protecting the environment. The company improved the working conditions for the employee and also gave more attention to quality of the products. The Morgan aero eight was launched in this ...
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