The main purpose of this exercise is to enforce marketing strategies that could allow the manager to take strategic decisions on various dynamics in the marketing of voice- recognition devices software (VRD) in the domestic market. “Interactive Voice Recognition or Voice Recognition Information is one of the most common telephone functions in use across the business community and is capable of bringing remarkable benefits to your company. Interactive Voice Recognition allow 24 hour access to a company from its customers Interactive Voice Recognition its phone system.” (Interactive voice recognition, 2005).
Coming now to the actual exercise, what Marketing Games actually means to do is to put “you in the driving seat of a fictitious business. You have been brought in by the CEO to develop a winning market strategy that will turn the business around.” (The big marketing game, 2010).
Thus the main objective of this game would be in terms of the overriding factors that contribute to profits/losses of the business, and the ways and means by which the losses could be turned around into profits. It also seeks to lower operating costs, increase productivity and ensure better all round performance. Another major consideration that needs to be taken up is also in terms of competitors, since our business development and growth is also dependent upon them, in that the business development of Speakeasy is also linked with that of its competitors who lay stakes on market shares, customer segments and volume of business and off takes. Thus, it is also necessary to predict possible competitive forays and adopt ways and means that could counter these effectively. Principally, “Voice recognition software programs work by analyzing sounds and converting them to text.” (Voice Recognition Software: An Introduction, 2009, p.1).
There are only four makers of this VRD in the market. One is the product ...
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A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has