Opportunities are those external environmental conditions favorable towards the organization. This can help the organizational to achieve its objectives. Whereas, threats are also external factors which may act as a preventing measure against achieving organizational growth. SWOT analysis is a technique that helps in identifying key factors. It also helps the organization in developing plans to tackle such scenario in future.
Apple, Inc. is one of the oldest companies in field of designing and manufacturing computers. In the present day, they also manufacture and design mobile phones, portable music players, and also related accessories. Apple, along with their manufacturing part also provides Macintosh operating system software, internet software, multimedia software, business application software and also wireless connectivity services. The motto of Apple is ‘Think Different’. It was founded in the year 1976. It’s headquarter is situated in Cupertino, California. Apple’s operation focuses mainly on software products, computer products and communication products. Its retail business generation is carried forward through 215 retail business stores and also their dedicated website.
Apple always backs innovation and its strengths have been the creation of integrated products and along with the development of user friendly software. The high quality of the product makes a big positive difference for Apple. Unique design, stylish looks like iPod Nano, light weight materials are all diverse feature of Apple. Ease of use is also a bright feature of Apple. Aggressive campaigning and commercials are also part of Apple’s strengths. Apple has a competitive advantage by embedding a closed community. Apple has other strengths as well like strong and healthy balance sheets, integration of their entire solution, innovation like iPod, iPhone,