t. c. The sites are applied by companies to promote sales through the internet. The people who visit these sites can create their profile, which allows them to display their interests and thoughts regarding various issues. Companies utilize the opportunity to identify consumer’s views regarding their products. They use the sites to promote brand awareness especially when a new brand is launched. Consumer confidence is increased when they interact through these sites. They get to know how the views of other consumers and also their questions can be addressed in unison (Hackler & Saxton, 2007).
Social networks can be used to boost business especially when the marketing campaigns are designed to match the business objectives. The advertisements target specific market segments ensuring that their needs are met. The sites are significant in meeting the needs of a wide customer base especially due to the fact that the use of internet is growing rapidly globally. Consumers are allowed to interact in online forums wherever they are, and they create a large audience for the marketers. The swiftness through which information is passed to all consumers is significant in making quick sales than the conventional forms of marketing. Moreover, the marketers have an opportunity to demonstrate to the consumers through video clips or demos. The sites are flexible and the marketers can change the content fast to suit consumer demands. Value addition can be accomplished through allowing the consumers to vote for their interests to be integrated in the product. In essence, the social networks have helped businesses to make a major milestone in promoting their products (Turban et al. 2008).
Managers do not like problems especially due to the time they consume making it difficult to accomplish good plans. Problems generate uncertainties in business and they always seem imminent. When managers identify problems, they ensure that they are