Most importantly, it is important to understand that these 7P’s also reflect upon the overall performance of the firm and must be aligned with the overall strategy of the firm. As such it is important that different aspects of marketing shall be designed in such a manner that they allow firms to develop their strengths in the market.
Uniqlo is one of retail stores in UK offering women’s and Men’s clothing over internet as well as through its stores. It is important to note that Uniqlo is a Japan based firm offering the products to many countries of the world including UK. The unique business model of the firm allows it to involve itself in every process of manufacturing and marketing of the product and its subsequent sales. This report will therefore attempt to provide a comprehensive analysis of the 7P’s of the marketing process undertaken at the firm besides comprehensively covering PESTLE analysis and assessing its impact on the firm.
UNIQLO is an international brand offering men’s and women’s clothing since 1984. Traditionally, it is a Japanese casual wear store with international presence in many countries including UK, US, Korea, Japan etc. Uniqlo originally is a part of Fast Retailing Co, it is now a fully owned subsidiary of the firm with listings on the Tokyo Stock Exchange. The early history of the company suggest that it focused on selling men’s wear only and it entered into the second segment of the market at later stage.
Since late 1990’s firm has developed a unique business model based the model adapted by “The Gap”- an American casual wear giant.(Wilson & Barbaro, 2006). Accordingly, the firm was able to sell its own branded cloths outsourced through other manufacturers. This SPA or Specialty retailer of Private Label Apparel- provided UNIQLO a very different strategy to follow and it has implemented this strategy across the board in almost every country where it is