d creating a market that shows the history of Britain will continue to create a sense of prestige through the area while helping to influence the area of London. However, there are several key issues that are creating difficulties with the growth of this attraction and the ability to assist tourists in enjoying this particular arena. For the Tower of London to become more effective as a tourist attraction, it will need to create a different methodology of reaching to tourists. Specifically, redefining the target market and creating a different approach to the activities that are a part of the attraction will create a more defined presence in the London area and will point out the attraction as a main part of London history.
The London Eye is one of the most popular attractions in London and is located in the heart of the city, at Westminster Bridge Road. The London Eye was built ten years ago as a way of overlooking the whole of London. The attraction was built in 2000 by a husband and wife team, David Marks and Julia Barfield. The main concept that was approached was based on the end of the Millennium and the movement into the 21st century with the London Eye becoming a symbol of moving forward and outside of the past history of London. It is known for going up higher than most skyscrapers in the area and allows visitors to see the overview of London while providing them with different discoveries of the landscape of the area. The capsules that individuals are in will allow one to see 40 kilometers in each direction while moving through the different areas of the ferris wheel. Those who go into the London Eye can see up to the Windsor Castle, with highlights of other historical buildings that are in London. Many also will visit the London Eye as a main entertainment attraction as one of the largest ferris wheels that were built in history. The concept of architecture and the association with entertainment that is a part of the London Eye continues to