An interview with Susan Radcliffe (2010) covered the essential components which the subject believed to be essential factors of a successful sport event. These included the importance of brand creation, finances [sponsorship], marketing and communication. Also vital…
The basic requirements for putting on a successful sport event are covered in the first of the course lectures (Lecture 1, 2010) and begins by underlining the importance of the role of the sport event manager – the person who is in overall charge - and has the ultimate responsibility for the success, or failure of the event. As there will be many different but interlocking facets the event manager is generally assisted by sport event co-ordinators each handling a specific range of issues.
Essentially the organisation of a successful event requires an accurate appreciation of the intended scope of the enterprise, ranging from minor directed towards local audiences to major [mega]events capable of attracting greater numbers and significant media coverage which target international audiences and require large public financial support. All of them have – to a greater or lesser degree – similar requirements [with differences in scale] and include the need to harness sponsorship, the support of the relevant sport agencies as well as local, national and international groups and federations. This is also handled in Lecture 2(2010) and the requirements are portrayed in an elegant interaction diagram (Lecture 2, 2010) as is the organisational chart of the International Olympic Committee, together with its interaction with host country agencies. This is important since to host an Olympic series is one of the pinnacles of sport events. Central to the event’s success are finance and sponsorship. The funding of the event can be secured through government and institutional grants, levies on associations, industrial and commercial sponsorship, rich individuals and a multitude of large and small stakeholders as well as gate receipts (Lecture 2, 2010).
which were covered in the lectures namely: what was essential for ensuring success? ...
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