This paper would unfold the secret of his business success on the grounds of leadership tactics, management strategies, and business outlook.
Steven Paul (Steve Jobs) was born in February 24, 1955 in San Francisco. After his schooling he started working with his friend Steve Wozniak. It was in 1976 Jobs co-founded Apple which soon became the leading firm in the computer technology world. In addition to Apple, he also co-founded Pixar Animation Studios which was later in 2006 merged with Walt Disney Company. Jobs still continues to be a member of Disney’s Board of Directors. Although Jobs had resigned from Apple due to some managerial problems with the board of directors, later in 1997 he rejoined the Apple Computer Inc, as its CEO. His contribution to the business world brought him admiration and awards like National Technology Medal (1985), Jefferson Award for Public Service (1987), and Entrepreneur of the Decade by Inc.magazine (1989) (all about Steve Jobs).
Jobs’ major achievements include the products like ‘Apple II’ and ‘Macintosh’-the personal computer models of high commercial value. Other innovations like iPod, iMac, iPhone and App Store also caught the attention of the business world (www.apple.com). Steve Jobs initiated computer revolution and introduced special effects in entertainment industries. For instance, the new product ‘icon’ was highly cherished for its special features like mavericks, oddballs, and iconoclasts. The iPhone combines video iPod, camera, e-mail and text messenger, Web browser, alarm clock, and daily organizer. The aesthetic appeal of the product was of his high concern because he believed that beauty is an important factor that motivates consumers to buy a particular product. What made him a successful business entrepreneur is his outstanding vision and tactical leadership.
If critics are to relied, his aggressive and demanding nature was a barrier to employee relation. However, Jobs’ innovative and