Success has many parents, and good design is only one of them. Good business is creating different designs to increase chances of success in the world.
Poorly designed, dishonorable, destructive systems are the best human can do. This design serves as a platform for the future designing as they provide base for better designs. Human industry can be transformed through ecologically intelligent designs. Poorly designed sketches can be the roots of the industrial revolution. A poor designer may after creating a dishonorable design quit the work and admits failure. A failure of their imagination is the ultimate failure. Their work should be remarked “less bad” than “no good”. This is a very depressing vision of our role in the world. Instead of discouraging ourselves, we should enhance the sense of satisfaction and general well-being. This is how we might be able to play a more transformative role. Our energies and creativity needs to be appropriately scheduled and well directed. Less bad is good than to consider yourself as a failure or a loser. After continuous failure, we often avoid success by distorting our perception of the world outside. We humans need to feel good about ourselves.
In order to progress and improve business, we need to make industry less destructive. World Business Council for Sustainable development (WBCSD) emphasized on eco-efficiency. It is based on the concept of creating more goods and services while using fewer resources and creating less waste and pollution. We can achieve eco-efficiency by providing goods and services that satisfy human needs and bring quality of life. It will progressively reduce environmental impacts of goods. Eco-efficiency includes a reduction in the material and energy intensity, reduced dispersion of waste and toxic materials, improved recyclability, maximum use of renewable resources, greater durability of products and increased service