The main aim relating to TQM and also its success depended upon successfully implementing customer satisfaction, internal and external as well as removing the barriers that exists in between the departments. TQM implementation resulted in tremendous success in terms of growth and market share. Also, TQM leads to reduction of wastage. The product quality improvements also lead to reduction of competition as more customers are willing to take up the products. TQM has a lasting benefit for not only the organization but the entire hierarchy of people in the organization.
TQM (Total Quality Management) is a process for continuous improvement. To tackle the ever changing global business environment mere implementation of TQM in a company is not enough. They have look for ways to continuously upgrade and expand the way TQM has been implemented. TQM implementation requires a collaborated effort from entire organization. The cost of quality in implementing TQM is certainly a small matter when compared to the benefits that can be derived from TQM implementation and expansion. At Gillette, the customer satisfaction and collaborated effort from entire organizational support is given priority. Therefore to expand on the present TQM process, some tools of quality improvement can be implemented. A cause and effect analysis could be implemented to understand the customer view point and the effect it can generate to the company, if it is implemented. To tackle market competition a brainstorming session has to be practiced to understand the strengths and weaknesses of the competitors and devise the TQM accordingly. The employee and the customers are two main stakeholders of Gillette. So, to implement their viewpoint a focus group survey by interview and employee survey can be implemented. Value engineering method has to be used. This will help in improving the value of products and goods produced. Value engineering implementation can help the company to