Marketing effectiveness can be achieved through the implementation of strategies that affect the quality of marketing. These include not only the infrastructure and the strategy employed to market, but also the way marketing is being executed. Many companies have improved…
Marketing is not necessarily intrusive always. Marketing through a search engine, for instance, does not disrupt the behavior of the client as opposed to the advertisements that throng newspapers and web pages; in fact search engine marketing promotes non-intrusive marketing as it encourages consumers to search for the advertised product only. However, there is a general resentment towards marketing. This mainly stems from the power of advertisements and its manipulation of customers. The purpose of marketing is to improve the company’s performance by advertising its services or products. Marketers often do that cunningly manipulating the target groups into buying the products. Stealth advertising, i.e. tricking people into using a service by product placements in media that people use widely, is disliked by people since it infringes upon the ethical rights of the consumers and fails to protect their interests. This can be broadcasted on the television or through the Internet on websites and by spam mail. One can see that it is not the marketing concept itself that is creating animosities; rather, it is the way through which the model is being executed that is giving rise to intrusive marketing. For marketing to be effective, it needs to have a customer-focused approach. This is achieved by the close collaboration of the top managerial figures. These managers play a role in promoting marketing by removing any cultural factors that impede organizational coherence and in turn affect the customer-focused marketing strategy. An example of the relationship between marketing and the authorities is the organization International Electrotechnical Commission (IEC). The IEC has a Council Board, made of top executive managers, which oversees and supervises all marketing strategies and regulates quality standards. There is a disparity in marketing theory and in marketing practice today. This is primarily due to the shift in marketing ...
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(“MARKETING Essay Example | Topics and Well Written Essays - 2000 words - 2”, n.d.)
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(MARKETING Essay Example | Topics and Well Written Essays - 2000 Words - 2)
“MARKETING Essay Example | Topics and Well Written Essays - 2000 Words - 2”, n.d. https://studentshare.net/miscellaneous/400826-marketing.
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has