wer expenditures in R&D and higher customer absorptions as well as mature markets are the main weaknesses of The SK-II Globalization Project in Japan (University of Maryland University College, “Global Strategy Advisor”).
Opportunities - There is a huge opportunity for the growth of this business. Drumming into P&G’s widespread technological resources, the SK-II line ahead of its customary product offerings can be enlarged. Even though it would take substantial amount of effort and time, it would develop internal capabilities as well as outside brand image. The product innovation as well as good in-store service is making a great opportunity in Japanese market place. This is a cutthroat advantage in Japan (Melbourne Business School, “P&G Japan: The SKII Globalization Project”).
Threats – Although, it has lots of opportunities but there is some threats coming from the society. The organization is facing top level competition in Japanese market place. Prices of the essential resources as well as energy components of this project are increased rapidly. Beside that potential Gillette assimilation issues are also creating threats for this company in Japan (University of Maryland University College, “Global Strategy Advisor”).
In the present day in order to sustain in this competitive business world, the P&G have to adapt a strategy from which they can achieve their goal to compete with other companies in Japan. On the other hand, in recital with defining marketing strategy they must have well defined methodology for every day process of implementing it. The SK-II Globalization Project in Japan can apply the market penetration strategy for their growth. The market is much attractive as well as the organization is quite strong. So, they can invest their best resources in support of their offering.
They can also use cost leadership policy for their market penetration strategy. They produce different kind of good quality skin