The paper provides a basic brief on the meaning of negotiations followed by the meaning of bilateral negotiations. A focus has been made on the effectiveness of the bilateral methods of negotiation and how these can be helpful in the situations where negotiation is required.
Considering the business transactions and situations where conflict resolutions are required, it is clear that using an approach where two parties exists, it is essential to take the advice of both parties and to come to a conclusion only where the parties are completely in sync with each other and have are able to reach common grounds for the issue. In a negotiation the main aim is to ensure that the parties in focus get the best deal for each. In a bilateral negotiation, the focus is more on achieving common grounds for both parties and to be able to reach at a conclusion for the benefit of all. It is important to also note, as explained by Jaakko, Jaakko & Karlos, “... negotiation analyses should not be limited to only the tactics used in actual contract negotiations at the table, but to have more focus on the design of the negotiations and actions to change the negotiation situation away from the table. In different phases of the project, there are local negotiations that focus on getting tentative agreements...” (Jaakko, Jarkko and Karlos).
The authors talk about the bilateral negotiation in a very different manner and do not refer to the same directly. However there is a clear urge for negotiation technique where both parties involved are both taken into account and the needs and points of both parties are respected and considered (Ertel and Gordon). In the Bilateral negotiation, it is clear that the main intension is not about winning or losing but is focused on the needs of each member to ensure that the negotiation works fine. It has been noted that where the use of bilateral negotiation has been kept in place, there is a