StudentShare solutions
Triangle menu

Services and Social Marketing assignment - Essay Example

Nobody downloaded yet

Extract of sample
Services and Social Marketing assignment

elies on voluntary compliance rather than legal, economic, or coercive forms of influence”, and hence “in many cases, social marketers cannot promise a direct benefit or immediate payback in return for a proposed behaviour change” (Kotler, Roberto & Lee, 2002, pp.5), thereby making the domain highly challenging. In the light of the intrinsic facets of social marketing, as mentioned above and as has been observed in the case of Hindustan Unilever Limited (HUL), the current report will aim at elaborating the key elements of a successful marketing campaign and while doing so, it will take into account the target markets, the required promotional activities, and the incorporation of a marketing plan.
While it is a known fact that “diarrhoea is the third-highest cause of death in the world in the category of infectious diseases, behind only acute respiratory infections and AIDS” and is responsible for an annual toll that surpasses 2 million, “the paradox of diarrhoeal disease”, according to Prahalad (2006) “is that the solution is known and inexpensive, but it is difficult to reach and educate the poor about the need to wash their hands with soap” (Prahalad, 2006, pp.235). Quite obviously, HLL has a huge target market because “India alone accounts for 30 percent of diarrhoeal deaths in the world” and it is a noteworthy fact that “in India, 19.2 percent of all children suffer from diarrhoea” (Prahalad, 2006, pp.235). India, being a developing country, is paralysed by certain societal factors such as poverty, illiteracy, and above all, “lack of sanitation facilities” (Prahalad, 2006, pp.236). It has been reported that “up-to-date technology, bright packaging, and savvy marketing of tiny sachets of soap that sold for as little as 2 cents allowed Lever to dominate the market” and as a result, “investors, sensing the companys deep understanding of the Indian consumer psyche, saw its shares as a proxy for India” (Bloomberg, 2004). As the ...Show more

Summary

(2002) have defined social marketing as “the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behaviour for the benefit of individuals, groups, or society as a whole” and have…
Author : herbertlittel
Services and Social Marketing assignment essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Services and Social Marketing assignment"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Social Media and Marketing
The value of social media in marketing corresponds with its capacity to create virtual communication communities that cut across the bounds of time and space. Today companies are harnessing the power of social media such as Face book and Twitter to market themselves to audiences that might have not been reached easily through the traditional forms of communication (Zarrella, 2009, p.
13 pages (3250 words) Essay
Marketing Financial Services: An overview of HSBC
Operating 8,000 offices in 87 countries, HSBC is the banking brand in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.Until 1990’s the group was regarded as Hong Kong’s biggest financial institution. A series of acquisitions all over the world has provided it with business presence in almost all the continents of the world.
8 pages (2000 words) Essay
Marketing and Strategy Assignment
Business organizations are trying out various tactics like predatory pricing as well as innovations in marketing communications and overall product mix in order to segregate their products and services from rest of its competitors. This has led to organizations undertaking innovative means to showcase segregation in their product and services in order to attract customers and beat their rivals (Porter, 1998, p.169).
8 pages (2000 words) Essay
Assignment 1: Marketing in the Media 2013
The advent of buyer’s market has created the requirement of consumer based marketing. Marketing in present days is no longer regarded as a supplementary activity of organisations, instead marketing plays an important role in business apart from production and finance.
5 pages (1250 words) Essay
Relationship Marketing of services-perspectives
The concept of networking is relevant in consumer marketing environments, where customers are encouraged to refer friends and acquaintances to the service provider. Individual customers may have relationships with different individuals, departments, clubs, charities etc, with in a supplier firm, depending on the situation.
10 pages (2500 words) Essay
Assignment on Services Marketing
The quality of the product should always be of high standard. The customer care side concentrates mainly on providing services to the customer. Customer care section plays an important role on
5 pages (1250 words) Essay
Strategic Marketing Planning Assignment
In the world of internet Google is the biggest brand. The internet searching giant has diversified into varied services in the internet arena. It has been able to leverage its
16 pages (4000 words) Essay
Global Marketing Research Assignment
The definition of marketing is always applicable for any organisation, whether it sales products/services within the domestic or across the international borders. It has been with the expanding effects of globalisation that marketing of goods and/or services internationally is argued to help in broadening scopes for organisations.
12 pages (3000 words) Essay
Marketing plan assignment 2
Hawes & Curtis is a popular British shirt making company, which was founded in the year 1913 by two individuals named Ralph Hawes and Freddie Curtis. Apart from shirts, the company is also efficient in providing
5 pages (1250 words) Essay
Marketing Strategy Formulation Assignment
The Wall Street Journal by Tita (2014), Parker Hannifin is reported to have introduced robotic legs for disabled people targeting the global communities. The device is called ‘Indego’, which can be used by people who are restricted to a wheelchair or having lower-body
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment