The stories can also be divided into hard news, soft news, feature, and editorial. Media news process basically consists of planning, researching, and writing (Media Awareness Network, 2010).
In the process of completing the news story, the company selected is Coca Cola. The four primary sources that will help in completing the story regarding budget scenario at Coca Cola are going to be finance committee members, president of the particular business segment related to budget section, chief executive officer and chief financial officer. Also there going to be six secondary sources for taking the interview. They are going to be officers in general management, supply chain management, food service management, and strategy and business development, brand marketing, strategic growth officer as well as global marketing manager (The Coca Cola Company, 2009).
The above mentioned sources form the core part of budget related decision making. Therefore, their point of view is crucial in preparing the news story. Finance committee is generally responsible for preparing a budget of company. The committee helps the board members and higher authority of the company to discover the facts and figures associated with a budget plan. Also, they make the board and decision making authority like chief financial officer aware of previous year’s budget and also the areas that are going to need looking after in preparing the budget. The committee prepares a review of the capital expenditures, budget operations, and financial operations. They also recommend about the dividend policy (The Coca Cola Company, 2009).
The budget related information then is streamlined to decision making authority like chief financial officers, chief executive officers and the president. They all are part of the decision making authority regarding budget allocation like which department should get main importance in preparation of budget. Therefore for preparing the news story