The total construction area is about 590,000 square meters. In line with this, the program has been designed by world-renowned Dutch architect Rem Koolhaas. By constructing the CCTV’s main building, the supporting facilities for television cultural centre and ancillary are improved (Hudong, 2010). With 234 meters high, CCTV’s main building is considered the tallest building in Beijing. From the exterior view, CCTV Tower, the building as a tilt by the two pillars. About 180 meters in the hanging were carried out aerial docking. Its architectural style is elegant. As a single nation-building, it is the largest single building. It is the 2008 Beijing Olympic Games, one of the important facilities. The TV centre includes TV theatre, recording studio, and cultural hotel, press room, digital cinema, large auditorium, exhibition areas, multi-function hall and other facilities. Also it is the television centre during the 2008 Beijing Olympic Games.
CCTV is the media agency. It was established from the day will be faced with many stakeholders. And what does stakeholder means here? Stakeholders are an integral part of a project. They are the end-users or clients, the people from whom requirements will be drawn, the people who will influence the design and, ultimately, the people who will reap the benefits of your completed project. It is extremely important to involve stakeholders in all phases of your project for two reasons: Firstly, experience shows that their involvement in the project significantly increases your chances of success by building in a self-correcting feedback loop; Secondly, involving them in your project builds confidence in your product and will greatly ease its acceptance in your target audience (Mariosalexandrou.com, 2010). It is no exception during the Olympic Games in Beijing. Among the stakeholders includes the government regulators, competitors in the same industry, TV stations in various departments within, product advertising, TV