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This study will analyse the usefulness of a sustainable product in the market and the method of producing that product in a sustainable way. The study will also show the marketing approach that will be necessary to use in terms of distribution, design and its effect to the environment. Dixie chemical company is located at Bay Area in Pasadena and aims at creative chemistry as well as being committed to its customers. It deals with research and development projects, quality control and a pilot plant that is capable of maintaining good processes in production units around the area. Being part of the American Chemical Council (ACC) the above company has been ranked as the best in both manufacturing of quality products and marketing products of high purity and pharmaceuticals (Holmberg and Robert 2000, p. 300).
The company is involved with offering various services to its customers that include the provision of products information about the technical use of the product and how to use the end product in a unique way. The company also manufactures products that customers prefer for instance after a contact has been made between the client and the producer for this to happen, there have to be built confidence between the two parties. The company also helps in producing fuel at a low price which leads to less pollution to the environment. Atomic Company mostly concentrates on the production of chemicals and their by products. Nuclear power plants have recently been so useful since one needs to use a small amount of fuel as compared to other types of fuel. In the nuclear reaction, processes are conducted depending on the type of fuel produced. This process needs enough care to avoid polluting the environment through radiation gases. Use of these power plants has continuously gained competitive advantage in the market as its products are cheap and do not cause and pollution to air or water.
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The most important factor to satisfy this asset and to beat other competing firms in the market is by providing customers with products that they…
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