In addition, the intervention process, in addition to addressing general and specific department efficiency concerns, also functions to address more the more specific concerns of both individual, which is human process, as well as group process interventions. This research essay examines the characteristics of effective individual and group process interventions in terms of the Apple Organization. It also suggests specific individual and group process interventions for the Apple Organization.
Cummings & Worley (2008, pg. 151) note that the effective aspects of interventions are determined by, “ (1) the extent to which it fits the needs of the organization; (2) the degree to which it is based on causal knowledge of intended outcomes; and (3) the extent to which it transfers change management competence to organizational members.” In terms of Apple, Inc. this effectiveness emerges in two distinct intervention processes: group process and individual process interventions.
Apple, Inc. is unique in that the corporate model is based around periodic market introductions of cutting edge technology. Recently the debut of the iPad radically altered the marketing approach of the company. (Ha, 2010) In response to these product releases the since the early 1980s Apple, Inc. has made a number of progressive and successful interventions as a means of responding to both the active changes within the information technology market, as well as internal marketing and technological development changes. (Freedman 2010) In terms of group process interventions it’s necessary for the Apple Organization to consistently undergo a thorough organizational development process. The changes that will be made function to understand the demands of the market and alter the technological development direction of the company to address future market needs. While determining the corporate vision for the future is a challenging task, the group intervention process