MIS systems enable organisations to transform unmanageable volumes of data into formats that supports faster decision making. Faster decision making empowers organisations with the capability to survive in today’s rapidly changing business environment. MIS systems also enables organisations run simulations based on raw data which allows them to answer ‘what if’ questions regarding their strategy. Broadly, MIS increase information utility across an organization. Information availability is essential to the decision making process at all levels of the organisation: functional, operational and strategic. In this discussion we shall look at the key issues surrounding application of MIS in two major business processes, namely: marketing and finance.
Marketing management information systems (MkIS) are computerized systems designed to support the availability of information required to ensure effective marketing activities of an organization. These needs of the organization can only be met by the marketing information systems if it provides the organization with operational, analytical and collaborative functionality (Harmon 2003). The operational needs aspect is addressed by the customer management applications that focus on daily customer transactions and customer service. The analytical function is done by MkIS decision support systems that enable data analysis on factors affecting the market conditions such as customers, competition and technology. The collaborative MkIS applications make it easier for managers to share information and work together virtually. Also, it assists in encouraging organizations to collaborate with their customers on product designs and preferences.
Managing marketing information by means of IT has become an indispensible element of effective marketing. MkIS offer new approaches for making better the internal efficiencies of a firm especially with
A business is a collection of business processes where business processes are the sets of activities that enable workflow of materials, information and knowledge. Familiar business processes include manufacturing and production, sales and marketing, finance and accounting, human…
The company has maintained both stiff competition to its competitors and outstanding performances, through output provision to the customers. This report encompasses various sections such as: Introduction, which will offer a brief explanation of the company and the project’s objective.
It is evident that physical wares magazines, books and newspapers, will no longer be the key to interaction via media; neither will it be the most lucrative means to deliver entertainment, factual information, general news or educative material. However, this does not imply that print media is bad; it simply gives the assertion that digital media is better and more reliable.
The two articles focus on the technological and business aspects of the cloud computing services, and offers compelling insights into the superiority of Amazon cloud offerings vis a vis the business and technological needs of companies in this space (Sleit et al., 2013; Oursler, 2013).
The development of internet-based technologies opens endless opportunities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer.
According to Kotler (123), a modern marketing information system “consists of people, equipment, and procedures to gather, sort, analyze, and distribute needed timely, and accurate, information to marketing decision makers.” This paper will propose a marketing information system which is appropriate to Dell, Incorporated (Dell).
A few important issues that a Manager should consider before planning for developments are Financial Issues, Marketing Function, and Human Resources. These issues are very much important, whether one is starting a new Business or expanding a well-running business, these issues are very much important.
Different organizations have different types of information systems depending on the types of operations that it engages in.
When the information technology era was hitting its high levels towards the beginning of the 1980s, there were different
The decision maker in this case, therefore, has to equip themselves with ample information on these factors so as to plan ahead comfortably as well as to establish the consequence these factors may inflict on the internal activities of the organization as well as its market.
This approach encompasses different marketing techniques and tools that are used to accomplish business objectives. In this study marketing environment of a particular firm shall be highlighted. Bonmarche is selected as the company for conducting external and internal
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