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Journal/magazine article assignment - Essay Example

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Journal/magazine article assignment

Toyota is successfully employing a market segmentation strategy where it is able to serve different income levels of customers with its different products and marketing activities. The company’s philosophy of continuous innovation and customer service plays a major role in ensuring that Toyota is among the first auto makers who explore new opportunities and develop new markets. With an array of products aimed to different income section of customers, Toyota is able to cover a vast market and profit from sales. From having cars like Yaris and Camry that are aimed at lower income group customers, and Scion to cover the mid to upper income levels, to Lexus that are aimed at more upbeat and affluent customer sections, Toyota is able to provide best value per price for each customer ...Show more


These customers are attracted by the organization by offering a unique sales process where the sales contract is not negotiable by the dealer and hence no add-ons or cut downs can be initiated by the dealer. The idea behind this strategy is to provide the potential customers…
Author : celestino16
Journal/magazine article assignment essay example
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