Nokia was the most popular brand of mobile phones in these markets till the last decade, however with the advent of the Samsung group and its innovative products the market has been divided. Nokia faces a tough competition from the Samsung group especially in the mobile phone sector. In this analysis we try and compare the roles and responsibilities for strategy implementation in Nokia Inc and Samsung Group. The paper will try to identify and evaluate resources required to implement a strategy in the Nokia Inc. further it would also analyze whether the Nokia Inc is sufficiently equipped with resources so as to deal with the much required changes.
The Samsung Group of companies is a Korean multinational organization with its headquarters in Seoul. It is one of the world’s largest mobile companies with annual revenue of 173.4 billion dollars. This organization has invested in a variety of businesses including heavy industries, ship industry and life insurance. However the mobile business remains its largest domain. “As a global leader we are at the forefront of change, anticipating today what our customers around the world will want tomorrow.” (Samsung Profile, 2009). Nokia being the market leader is the toughest competitor of the Samsung group in the mobile business. Nokia is a large organization with enough resources to spend on the reseach and development of the new technologies and innovations. At the same time Samsung group challenges Nokia Inc by bringing in phones which are attractive to the customers in terms of price and features. Nokia has wide established market and customers for mobile phones. It is a renowned firm for its user friendly products. Samsung on the other hand is a new dealer, as compared to Nokia, in the field of telecommunication. Still the firm has captured a considerable market and is providing tough competetion to the Nokia Inc. the strength of the Samsung group is that it adopts different strategies