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Marketing Plan - Essay Example

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The company has been offering sports goods and sports wears for many years in the UK. The company is planning to expand and the recommended strategy to Sporties…
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Marketing Plan

The target market of our company will be the major schools and college in the locality. The sports service will provide a platform where the school sports teams will be provided the opportunities to participate in games. This service will be different from other kinds of sports clubs and school sports clubs and more details will be provided in the following sections.
The growing activities in sports are increasing the need of managers and directors with high level of knowledge (CHOCANO, 2004). The six challenges identified by McKinsey for a sport business to be a successful include Players’ salaries, Changes in technology, Pricing, Internationalization, Innovation and Illegal activities by athletes (Patterson, 2004). Since the trends in sports industry vary from country to country, therefore, it is very important to conduct an analysis of the market, where we are planning to start our business.
The economy of London has emerged out of recession and the growth rate is very slow and in 2010, the economy is expected to face various hurdles. In a report (2010) it has reported that London economy has faced a decline in average annual growth rate of passengers, a rise in new orders and a rise in expected house prices (London Gov, 2010). In a survey conducted by World Bank in 2010, ‘Doing Business 2010: Reforming through Difficult Times’, it was found that UK is the fifth country in the world and first country in Europe in terms of ease in doing business (London Gov, 2009). Moreover, London Gov (2009) report also shows that the output of goods and services in London has increased in August 2009 and business activity recorded by Purchasing Managers’ Index (PMI) in August was 54.2 as compared to 52.1 in July. It shows the increase business activities in London Economy.
The Government of UK only seeks to assist the sports organizations with funding and strategies and does not control the sport. Moreover, sports in UK are also ... Read More
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