This paper briefly analyses the SWOT analysis for Apple Company in Chinese market focussing mainly on Apple’s mobile phone product, iphone
When iphone was introduced in the Chinese market, there were no similar products available with advanced touch screen facility. Apple taught the world about the touch screen technology and the Chinese people always have a respect towards apple products. Even though many duplicate products arrived in the Chinese market, none of them survived for a longer period because of poor quality whereas Chinese people still don’t have any complaint about the quality of iphone which is a major strength of iphone.
“It is reasonably easy to convert iPhone apps into iPad versions because the core SDK system is the same. Market leader China Mobile announced last month it was interested in selling the iPad”(Quartly, 2009). Even though iphone is not much popular in China, other Apple products ipod, ipad etc are favourite items in China. The compatibility of iphone with the above products is strength of iphone considering the fact that other products available in China similar to that of iphone are not compatible with the ipods or the ipads.
Overall, the strengths of iphone over its competitors are immense because of the significant difference iphone has with respect to the competitors. The huge brand value of Apple serves as another major strength for iphone not only in China, but all over the world as well. Most of the mobiles offered by the manufacturers are different only on papers, but in practice most of them are the same. But iphone succeeded in developing a new trend in the cell phone industry. It has revolutionized the mobile world all over the world.
Prices of iphone are around 40% more than that of the Blackberries. Chinese consumer market is more focussed on the prices rather than the