They prepared all the food by themselves without outsourcing. They always welcome the new ideas to promote their quality of services and menus. The company is currently operating in two areas i.e. Cheshire and Manchester. Currently offering catering services to other local restaurants as well as private events and has gained a very prestigious in the area.
The company has great quality of foods and services, but unfortunately they are not as good in their e-business segment. The company has beautifully designed website which clearly explains their expertise and taste but don’t have online support system or order booking system. This makes it very difficult to process online orders and queries, as it will delay their response to the customers.
The importance and scope of E-Business needed to be elaborated to the company. It looks they are unaware about the technology, if proper demonstration is conducted to explain the possibilities, and benefits associated with it. The company should be educated about different e-business models and their acceptance & success in Catering industry.
It can be said that the Information and Communication Technologies (ICTs), for conducting or supporting are used to improve the business activities and processes, including development and research, design and development, procurement, operation, marketing, manufacturing, and sales, human resources management, logistics, value chain integration and finance.
The evolution of e-business became more popular with the introduction of Internet, especially, the www (World Wide Web) or web, revolution. The history of e-business is not longer than 15 years. However, its enhancements and developments, i.e. Electronic Data Interchange (EDI), Material Requirements Planning (ERP) and Enterprise Resource Planning (ERP), have the history of more than forty years. EDI is an electronic communication of commercial transactions, such as placements of orders, consignment ...
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“Introduction to the Internet and E- Business Essay”, n.d. https://studentshare.net/miscellaneous/402197-introduction-to-the-internet-and-e-business.
The objective of this research is to acquire a better insight of the roles that e-business and the internet play for Starbucks. The research will tell about business benefits to having a website, nature of e-business communication, transferring messages across the internet and HTML and its uses.
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The report will be discussing the situational analysis keeping in mind the theories of PEST and SWOT analysis, the industry analysis like the porter’s five forces. Based on the theories and correlating with the internet
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